Madcap Logic, LLC
Madcap Logic, LLC
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Industry: Curriculum and Course Materials

Founded: 2007

Madcap Logic was founded in 2007 by former animators from The Walt Disney Company with a vision to re-define Art Education.

Collaborating with professional educators they produced Creativity Express, a multi-award winning online curriculum that meets the National Standards for the Visual Arts. Sixteen cross-curricular lessons teach the elements and principles of art, with an added focus on empowering kids' inner creativity, imagination and critical thinking skills.

Today Madcap Logic is known for developing fun, innovative educational products that help kids achieve a new understanding of the visual world around them.

At Madcap Logic, our mission is to enable a new generation of creative thinkers. A generation not only skilled at processing facts and figures, but also adept at using their creative imagination to solve problems, connect diverse information, and visualize new ideas.

We believe that preparing children to excel in a 21st century world where creativity, innovative thinking, and problem solving skills are increasingly required for success is not just important, it's essential.

Products:

Creativity Express Online sixteen lesson Visual Arts Education curriculum;

Creativity Express 'Bundle' of apps: Start With Art, Color Smart, Envision Art, Charting Art. Available in the App store, on Google Play, and Amazon Underground.

Character Lab: creative messaging app available on iOS and Android